Marketing Committee

Purpose: To promote the relevance of CCEAM within the Commonwealth and beyond, whilst identifying forms of financial assistance

Objectives
• Achievable in 2005-2008
• Offering advertising space on ISEA and MEM and CCEAM website to those universities/institutions that want to promote their courses
• Promote our journals and membership benefits in other journals
• Providing a consultancy service to other countries
• Working with developing countries who are supported by mega institutions such as the World Bank
• Start off a Commonwealth CPD programme for school leaders
• Opening up societies in other Commonwealth countries
Outcome
Indicators

• Promotion of courses on ISEA, MEM and CCEAM website
• Advertising CCEAM on a number of identified journals
• Set up an expertise bank from Commonwealth members
• Link up with 2/3 countries that may be interested in educational improvements in their countries
• Develop a Commonwealth CPD programme which is promoted by the year 2006
• Link up with education authorities in Commonwealth countries that as yet do not have a society to explore possible initiation
Stakeholders
• Policy governors
• Others

• CCEAM Board
• Commonwealth Foundation
• World Bank/UNESCO
• Specific links we may have or could possibly explore
Clients
• Direct recipients of services
• Universities, institutions, funding agencies
Content
• Nature of the service provided
• Expose the CCEAM and its role to the wider educational community
• Provide advertising space
• Provide a consultancy service within and beyond the Commonwealth
• Provide educational programme tailored made to address identified needs
Delivery
• How the service is provided
• Consultation
• Collaboration (collaborative planning)
• Advertising space
• Link up with institutions to offer ours services
Management
• Chair
• Members


• Dr Christopher Bezzina, Executive Board Member, Malta
• Mr Ken Avenell, Board Member, Australia
• Mr Mandi Manga Obase, Board Member, Cameroon
• Dr Martin Prew, Board Member, South Africa
• Mr Sam K. Busulwa, Board Member, Uganda